Nikon and Disney Parks partnership begins, with Nikon being the 'official camera' of WDW

Nov 20th 2013 at 8:53

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The Walt Disney Company and Nikon have entered a multi-year partnership which will see Nikon become the official camera of Walt Disney World and Disneyland Resorts.

The new partnership comes after Kodak ended their long-term partnership with Disney at the end of 2012. Nikon sponsorship of the previous 'Kodak Photo Spots' will come into effect, likely early in the new year, and it's expected that a range of Nikon products will be sold throughout the resorts, particularly in places such as the Epcot Camera Shop located next to Spaceship Earth.

Here's the full press release from Disney and Nikon:

MELVILLE, N.Y. Nikon Inc. and Walt Disney World and Disneyland Resorts today announced a multi-year strategic alliance naming Nikon the official camera of Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Ca. Bringing together a global leader in imaging and the world's leading family vacation destinations, this relationship continues the longstanding commitment to help guests capture every moment of their vacation.

"The alliance between Nikon and Disney allows us to connect with millions of passionate Disney guests who want to tell their stories through the capture of amazing imagery," said Nobuyoshi Gokyu, president, Nikon Inc. "Through this agreement, Nikon will play an integral role in helping Disney guests to preserve and share every unforgettable moment."

As the "Official Camera of Walt Disney World and Disneyland Resorts," Nikon will have branded Picture Spots throughout the theme parks at the Walt Disney World and Disneyland Resorts, providing guests and their families with the opportunity to document their journey at ideal locations throughout the Magic Kingdom Park, Epcot, Disney's Hollywood Studios, and Disney's Animal Kingdom Park, as well as Disneyland Park and Disney California Adventure.

"Our Disney Parks are among some of the most photographed locations in the world, so it is only natural for us to further develop our relationship with Nikon, who shares our commitment to capturing magical moments and making memories," said Meg Crofton, president of Walt Disney Parks and Resorts Operations, US and France.

Nikon will also be integrated into the Disney PhotoPass Service, the perfect way for guests to capture their vacation memories in great photos—and get everyone in the shot. Disney PhotoPass Photographers will now be exclusively equipped with Nikon cameras and accessories, ensuring each memory is preserved with the quality that consumers have come to expect from Nikon.

Disney Fine Art Photographers at Disney's Fairy Tale Weddings and Honeymoons, as well as Adventure Guides with Adventures by Disney, will also be outfitted with Nikon cameras.

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